Start with qualified HCP targets—then harness hyper-targeted pre-call planning to drive pull-through goals.

Successful sales representatives deliver the right message to the right HCP. Arm them for the win with an intuitive analytics dashboard serving up both territory- and practice specific payer intelligence for radically effective pre-call planning.

I want to make the most of the time in front of the physician, and this tool helps me narrow down what message will make the deepest impact with the doctor and staff.
—Top Pharma Brand Manager

Know precisely where your sales teams can win

Heat mapping shows you detailed geographic locations with favorable market access for your brand—locations where you can clearly make gains.

Pinpoint clusters of HCPs most open to prescribing your brand

Filter preferences to uncover the HCPs in a specific geography who have high percentages of patients covered under plans offering favorable market access for your brand.

Guide your sales teams with a strong strategy

Inform your pre-call planning strategies by leveraging data on each HCP’s payer mix and prescribing patterns and comparing your brand to the competition.

Punch up your pre-call planning

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Drill down to uncover opportunities and challenges

Explore heat maps to understand where your brand is positioned well, has opportunities to improve, or needs to counter a less-favorable market access position.

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Tailor your messages based on a full picture

Take a deep dive into each individual HCP’s payer mix by transactions or lives—then layer in competitor insights that could be relevant to your market access pull-through position.

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Know the levers that matter to each HCP

Pinpoint the practices where savings cards and patient assistance programs can make a significant difference to prescribing behavior.

With Access Genius Insights, your pharma sales team can analyze powerful combinations of market access data at a geographic, Payer and HCP levels.

Additional Resources

White papers, blog posts, and other insights from the experts on the Access Genius Insights team.

Level up your pharma sales force’s pre-call planning

The big win-win of HCP personalized market access messaging

Overcoming pharma market access misperceptions

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