Is your sales team using HCP-specific data to lean into cost and coverage conversations?

Traditional formulary tools only crunch generalized geographic data. It’s high level—and not particularly accurate. Access Genius combines formulary insights with transaction and claims data, so your sales reps can speak to a prescriber’s actual patient population. That powerful specificity can drive point-of-care decisions in your favor.

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Talk to your HCPs about their specific patients

Access Genius Messaging gives your team targeted market access messaging based on practice-level coverage and copay data for each HCP on your list—plus the information to guide HCPs through navigating Prior Authorizations, Step Edits and Medical Guidelines. Simple to use, it’s fully integrated into Veeva and IQVIA OCE products.

Personalized cost and coverage conversations

Armed with recognizable payer names, patient out-of-pocket costs, and multiple market access message categories, your sales teams can answer questions and handle access objections.

Targeted insights on the patients in the HCP’s practice

A unique algorithm uses your brand’s market access strategies, formulary data, transaction/claims data, and internal salesforce alignment data to surface HCP-specific information.

Detailed formulary information, including restriction details

By providing visibility into specific formularies—and tips to navigate payer requirements—your reps can eliminate barriers to timely medication access, simultaneously addressing misperceptions and bolstering trust in your brand.

97% of HCPs have made a change in their clinical management based on a patient's insurance coverage​.1

  1. Precision AQ 2024 HCP Survey

These tools drive radical Rx growth

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Deliver the most relevant message

No matter the circumstances, with Access Genius Messaging your sales teams know the optimal market access message to deliver to each target HCP, every time.

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Radically shift misperceptions about your brand’s market access

Sales calls aren’t predictable. Empower representatives to pivot from describing different coverage types to recommending ways to navigate possible restrictions like prior authorizations, without skipping a beat.

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Connect with HCPs through multiple channels

Reinforce messages even when your sales teams aren’t face to face with HCPs. Access Genius’ unparalleled omnichannel tactics allow you to generate print-on-demand leave-behinds, Veeva-approved emails, integrated website pages, social media and other digital touchpoints.

Access Genius allows us to hit back against cost and coverage concerns with immediate impact.
—Pharma Sales Representative

Additional Resources

White papers, blog posts, and other insights from the experts on the Access Genius team.

Master the HCP cost and coverage conversation

The big win-win of HCP personalized market access messaging

Overcoming pharma market access misperceptions

Tailored to your brand. Targeted to your HCPs. Updated monthly.

Combines sophisticated data

Formulary data, HCP transaction and claims information, attribute and alignment data

Builds in complex expert analysis

Your brand's market access strategy, business rules, and market positions

Delivers a dynamic market access tool

Surround-sound experience with a range of message types each addressing access perceptions, seamlessly integrated into salesforce-facing interactions and omnichannel tactics

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Discover the New Blueprint for Empowering Access with Precision AQ.