Want to know the best way to engage with your Payer audiences? Let them tell you!
Payers, just like physicians, are increasingly accessing their information through digital channels. This has created an untapped opportunity for pharma to reach and engage with Payer audiences, in line with their specific affinities and content and media preferences.
Based on the successful Navigator365™ Core, Navigator365™ Payer leverages similar robust primary research to offer you valuable insights into the Payer landscape.
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Learn how to move to a truly personalized omnichannel experience for your Payer target audience
- Communication preferences
- Channels your target audience interacts with most frequently
- Impact of specific channels on your Payer audience’s decision-making
- Optimal channel, content, and media mix to create an unparalleled customer experience
- Best 3rd-party media to optimize your media spend
- Understand how your company compares with competitors in the eyes of your Payer audience.
Our data covers over 50 on - and offline channels (owned, paid and earned)
Navigator365™ data encompasses both reach (extent to which channels are commonly encountered by HCPs) and impact (extent to which channels influence clinical decision-making) to help you determine the optimal mix for your omnichannel campaign.