Maturometer

Is your company ready to thrive in a digitally-driven world?

With customers and stakeholders increasingly favoring digital and omnichannel strategies, many industries have embarked on a digital transformation, attracted by the potential for strong revenue gains, lower cost to serve, and superior customer experience. However, success has proven to be unevenly distributed, with our own industry research suggesting that biopharma continues to lag behind other industries.

If you want to create the best go-to-market organization to maximize the benefits of customer-centric, business-critical omnichannel strategies – and understand where you stand vs the competition – then the Maturometer is your second-to-none starting point.

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Measure and benchmark your company's digital maturity

An in-house Maturometer offers a unique opportunity to measure and benchmark your company’s digital maturity – both internally and against our historic database. It also helps prioritize key areas for future progress and competitive advantage.

The Maturometer evaluates your company’s performance across four key dimensions needed for successful organisational change (inspired by the so-called “Gleicher’s formula for change”).

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From 'as-is' to action: prioritise your transformation

The Maturometer produces outputs across four dimensions, which can be used for further prioritization and progress measurement. 

  • After quantifying your "as-is" situation, we help you in prioritizing digital transformation efforts across the four key drivers for change:
  • Quantifying the ‘burning platform’ (upside potential vs. risks of inaction)
  • Developing a strategic roadmap
  • Building necessary capabilities
  • Designing and executing high-profile pilot programmes
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How do we perform this study?

Thanks to our industry-leading annual online Maturometer survey, we have gathered a robust and unique database. We run a similar version in your company and then compare your dataset with the relevant public dataset. We produce a benchmarking report, which allows you to easily see how your teams compare internally (HQ vs affiliate, affiliate vs affiliate, marketing vs medical, senior management vs managers etc), and externally. These can then be further developed into a fact-based longer-term roadmap and short-term action prioritization.

In addition to the base version (which is more geared towards marketing and management), we can also run a bespoke Maturometer for fieldforce and one for Medical, and bring everything together into one overall picture.

Ready to transform your organisation?

The in-house Maturometer offers several deliverables:

  • An extensive report: Includes various types of comparisons and benchmarks (internal and external) as well as key recommendations from our experts.
  • A presentation and/or workshop: To discuss findings and next steps with your team.
  • Full survey response dataset: Provided in an anonymized format for further internal analysis.
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Omnichannel transformation: Where's the pharma industry at?

Each year we survey colleagues and customers from the life science industry to collate their perspectives on the state of digital transformation in their own organization. Download this year’s Maturometer industry report to discover how well (or not) pharma is progressing along the path to omnichannel maturity, and learn about the critical gaps and opportunities that could redefine customer engagement success – tap the button below.

In addition, you can watch the highlights of Maturometer™ 2024 being discussed by our experts in our recent webinar, which is now available on-demand.
Download report

Book a 30-minute call with one of our omnichannel experts

Learn how our in-house Maturometer can help you identify the obstacles that are getting in the way of your organisation achieving digital maturity.

Get in contact to find out more about our other capabilities