How to Identify the Right DOLs for Your Brand
Reach: The sphere of influence
Beyond follower count, true engagement reflects the value and interaction of the DOL’s audience.
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Relevance: The area of focus
Identify those DOLs sharing scientific and medical information that is relevant to your brand or therapy area.
Resonance: The ripple effect
When some DOLs talk, their extended audiences listen – lock on to those voices who are truly trusted.
Rhythm: The frequency of posting
Consistency builds audiences that anticipate and respond.
Harness actionable insights to determine true digital influence
Navigator365™ Matrix’s proprietary algorithm is able to aggregate and analyse the social media and online activity of thousands of DOLs. By mining these millions of digital interactions, Navigator365™ Matrix can determine each individual’s reach, relevance, resonance, and rhythm as they relate to your specific brand goals. These results are then combined into a single valuable metric of influence: our Digital Amplification Index (DAI).
Tap Into the Digital Conversation
Leverage each DOL’s strengths
Get a live, in-depth digital profile for each expert. View critical data, so you can see at a glance whether they are a researcher, collaborator, or content sharer; which other DOLs are in their network; and which pharma companies they currently partner with.
Activate the right digital channels within your mix
Evaluate therapy area and product messages across digital channels, measuring relevant trends and identifying key knowledge gaps.
Adjust your digital strategy
Track the reach and engagement of your messaging in near real time across digital channels – and benchmark your scientific share of voice against that of your competitors.
Augment your conference planning
Filter relevant conference information, from which DOLs are present, to which posters and presentations create buzz, to social media by and about each DOL at the conference.