What We’re Doing
How competitive Cx benchmarking could lead to improved business outcomes
In today's fast-paced market, understanding where your business stands compared to the competition is crucial....
What’s the difference between multichannel and omnichannel?
In multichannel engagement, all key channels & content types may be available, but they tend to be unidirectionally and...
Welcome to the multistakeholder world of pharma
As you’re no doubt aware, pharma has moved towards a multistakeholder world: a world in which stakeholders beyond the...
The best way to learn is to do
Despite the need for life science companies to move beyond the offline customer engagement model, digital transformation in sales, marketing and medical continues to move slowly.
Learning is essential when it comes to boosting your customer engagement teams’ knowledge, skills and mindset. But we do our best learning by doing – and this is where Omnitopia™ comes in.
Omnitopia™ is an online multiplayer game that aims to help participants to better understand the key concepts of evidence-driven omnichannel customer engagement
Simulate the experience of planning and executing a real omnichannel campaign
Omnitopia™ effectively simulates the experience of planning and executing a real omnichannel campaign in a truly competitive setting.
- Learn the guiding principles of omnichannel customer engagement in a classroom or virtual setting by doing
- Face real-life dilemmas, so that insights can be applied
- Experience immediate effects of choices
- Have a shared, fun and engaging learning experience
Experiment and learn in a safe but engaging environment
The game is played in a series of rounds – during which players progressively learn more about the environment and the key principles of omnichannel engagement – and built around a solid process from strategy to tactics covering 5 strategic dimensions.
In Omnitopia™, players are encouraged to experiment and learn – with dashboards displaying the outcomes from the choices you make. This instant feedback can help you to become more agile in planning and execution tracking.
Omnitopia — Capability-building at scale in the next normal
Watch this 1-minute introduction to Omnitopia™