How to Identify the Right DOLs for Your Brand
Reach: The sphere of influence
Beyond follower count, true engagement reflects the value and interaction of the DOL’s audience.
Relevance: The area of focus
Identify those sharing scientific and medical information that is pertinent to your brand or disease state
Resonance: The ripple effect
When some DOLs talk, their extended audiences listen.
Rhythm: The frequency of posting
Consistency builds audiences that anticipate and respond.
Harness actionable insights to Deliver an Amplification Road Map
Matrix’s proprietary algorithm goes deep to mine millions of digital interactions from a curated group of thousands of DOLs, measuring each DOL’s reach, relevance, resonance, and rhythm as they relate to your specific brand goals. Matrix combines the results into a single valuable metric: our Digital Amplification Index (DAI).
Tap Into the Digital Conversation
Leverage each DOL’s strengths
View critical data, so you can see at a glance whether they are a researcher, collaborator, or content sharer; which other DOLs are in their network; even with which pharma companies they partner.
Activate the right digital channels within your omnichannel framework
Evaluate disease state and product messages across digital channels, measuring relevant trends and identifying key knowledge gaps.
Adjust your digital strategy
Track the reach and engagement of your messaging in near real time across digital channels—and benchmark your scientific share of voice against that of your competitors.
Augment your conference planning
Filter relevant conference information, from which DOLs are there, to which posters and presentations create buzz, to social media by and about each DOL at the conference.