HCPs are looking for medical information that will help them carry out their job, i.e. assessing, informing, treating and managing patients. Essentially, they seek information to educate themselves and their patients – almost on a daily basis.
When planning your eMedical content strategy, here are five essential content criteria to consider:
Learn how to engage your HCP audience with the right channels, right frequency and right content with actionable insights from Navigator365™ Core.
Already an active Navigator365™ user? Why not dive into your insights right now!
Interested in finding out more about how the Navigator365™ offering can deliver an unparalleled head start for your next customer engagement plan? Then please get in touch!
When planning your eMedical content strategy, here are five essential content criteria to consider:
- Findable – make it easy for HCPs to find what they want, when they need it.
- HCPs have expectations of truly interactive content that allows them to dive deeper into topics.
- Help HCPs answer their questions at the point of care.
- Physicians want information on demand that meets their evolving learning styles.
- Digitally native doctors have different expectations of content delivery – always consider how content can be communicated to them via multiple channels.
Learn how to engage your HCP audience with the right channels, right frequency and right content with actionable insights from Navigator365™ Core.
Already an active Navigator365™ user? Why not dive into your insights right now!
Interested in finding out more about how the Navigator365™ offering can deliver an unparalleled head start for your next customer engagement plan? Then please get in touch!