Engage your audience with the right channels, right frequency and right content
More than 50 life science companies trust Navigator365™ to help them reimagine their customer engagement
What’s new in 2024?
We're excited to announce the release of our latest Navigator365™ Core datasets (Q3 2024)!
We’ve also launched several new design and functionality updates for improved usability and even more evidence-based insights, including:
- New channels: Rep/AM instant messaging, Pharma social media, Pharma symposium, eCME (in 3rd party media tool)
- Improved executive summary in infograph-style
- Improved report structure
- Numerous new insights and improved charts/visualizations
BENCHMARK YOUR COMPANY AGAINST OTHER LEADING PHARMA COMPANIES
See how your own company stacks up against the competition, both at the company level and the channel level. For a deep dive benchmark at the brand level, find out more about Navigator365™ Cx Benchmark!
Navigator365TM Core – Benchmark your company against leading pharma companies
Move to a truly personalized omnichannel experience
Navigator365™ offers you all the tools and evidence to answer you key business questions:
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The communication preferences of your target audience
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Which channels your target audience most often interacts with
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The impact of channels on your target audience’s prescribing behaviour
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The optimal channel, content and media mix to create an unparallelled CX
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How to optimize your media spend by identifying the best 3rd party media
Our data covers over 50 on - and offline channels and encompasses insights on both reach and impact
Project the impact of your campaign plans
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Quantify your campaign plans and project the impact they will generate within your target audience
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Convert your insights of Navigator365™ and translate them into a quantified plan
- Infuse your campaign plans with country-& specialty-specific channel reach & impact data
- Configure your key messages and predict exposure to them
- Get visibility on the cadence of your campaign at the channel and customer level
Analytical PowerTools enable you to get the most out of your datasets
Combine data from multiple specialties and markets, compare between countries and specialties, gain 3rd-party media insights, view trends and insights over time, assess your position versus the competition, and segment on demographics and patient types…
Explorer
Explore all data in your comprehensive research decks and get contextual guidance that explains key concepts
Consolidated sets
Combine data across geographies and specialties to get an aggregated view
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Head to head
Compare between markets and/or specialties
3rd-party media
Gain 3rd-party media insights and challenge your 3rd-party spend with actionable data on 8 types of third party media
Company benchmarking
Assess your position versus the competition – view top 30 company ranking per channel or channel category
Segmentation
Filter on demographic criteria, behavioural aspects and on doctors treating specific patient groups
Time trends
Visualize trends and changes over time across markets and specialties