What kind of educational content do HCPs prefer?

HCPs are looking for medical information that will help them carry out their job, ie, assessing, informing, treating, and managing patients. Essentially, they seek information to educate themselves and their patients, almost on a daily basis.

When planning your eMedical content strategy, here are 5 essential content criteria to consider:

1. Findable–make it easy for HCPs to find what they want, when they need it.
2. HCPs have expectations of truly interactive content that allows them to dive deeper into topics.
3. Help HCPs answer their questions at the point of care.
4. Physicians want information on demand that meets their evolving learning styles.
5. Digitally native physicians have different expectations of content delivery–always consider how content can be communicated to them via multiple channels.

"Optimized content" means creating relevant content for each target audience. The more relevant the content, the more likely it will engage, inform, and inspire to the level where it will be passed on to others, leading to higher engagement and advocacy. Additionally, relevant eMedical content meets both HCP need and medical strategy.

Learn how to engage your HCP audience with the right channels, right frequency, and right content with actionable insights from Navigator365™ Core. 

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