With around 40% of worldwide drug launches failing to meet their 2-year sales forecast, it’s clear that the product landscape has never looked so unforgiving. And when it comes to launching a new product, there’s only one chance to get it right.
So when is the best time to connect with HCPs about a new launch?
When we asked over 2500 European specialists when they would first like to engage digitally with pharma prior to a product launch, more than 1 in 3 said prior to launch. This opens a critical window for Market Access and Medical teams to connect early with this crucial audience of potential innovators and early adopters–well before Commercial can enter the picture.
Omnichannel opportunities can help you increase reach, frequency, and impact of your key disease education messages, while learnings from the market during this time can also ensure that Commercial has their own campaign ready to go on day 1 post-approval.
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Looking for more Navigator365™ Insights? Find out more on whether or not the industry is providing too much digital communication.