May 23, 2024
Duration: 40 minutes
When it comes to planning and executing your next product launch, there’s only one chance to get it right. In this webinar, originally broadcast live on May 23, 2024, Ben Harbour (VP Global Accounts) and Stephen Marchant (Senior Strategy Consultant) discuss actionable strategies to elevate your launch impact through an evidence-based, cross-functional, and customer-centric approach. Check out some key takeaways below or view the full on-demand session here.
Please note: This webinar was presented by Across Health; we have since rebranded to Precision AQ.
Key takeaways:
Start early for greater impact: Launch success hinges on early preparation. Engaging HCPs and stakeholders several months before launch creates awareness, builds trust, and positions your product effectively in the market.
Measure what matters: Defining pre-launch Key Performance Indicators (KPIs) such as engagement rates, Net Promoter Scores (NPS), and opt-ins is crucial. These metrics provide actionable insights to refine strategies and predict launch success.
Leverage Medical Affairs as a strategic partner: Medical Affairs plays a pivotal role in translating complex clinical data into clear, impactful communication. This ensures ethical, accurate, and stakeholder-centred messaging across channels.
Implement a customer-centric omnichannel strategy: Use tailored communication approaches that align with HCP preferences. A mix of digital and in-person engagement ensures maximum reach and relevance for diverse audiences.
Learn from real-world success stories: The webinar features a compelling case study showcasing the effective use of omnichannel strategies to build awareness of a new biomarker, highlighting actionable lessons that can be applied to any launch.
Interested in learning more about what we can do for you?
Reach out to us here.
Further reading: Strategic consulting services, Navigator365™Cx Benchmark, Related articles
Topics:
Omnichannel Customer Engagement