Omnichannel consulting services

Our people work hard, and they do it together.

What We’re Doing

End-to-end omnichannel consulting services — built on a robust evidence base — to boost your customer engagement

As the pharma industry evolves, so too must the strategies employed by pharma to effectively engage with HCPs, payers and other stakeholders. By focusing on the customer journey as a whole, the omnichannel approach enables you to leverage multiple engagement channels – both on- and offline – in concert to deliver a seamless and valued experience for your customers.

At Precision AQ, we can partner with you on all aspects of your customer engagement strategy: from developing a dynamic and executable omnichannel strategy, through supporting you with your omnichannel impact measurement approach, to upskilling your omnichannel team. Book an exploratory call with one of our experts to understand how our end-to-end strategic services can help you deliver the kind of customer experience that today’s HCPs expect.

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Omnichannel Health Check

Omnichannel Health Check is our optimized framework for measuring omnichannel maturity. Whether your organization is new to omnichannel or you are leaders with digital experience searching for a competitive advantage, our in-depth health check will:

 

  • focus on 10 key areas, important for omnichannel customer engagement
  • quickly identify areas for prioritization
  • suggest follow-up actions, services & data to help remediate existing gaps.
Our Omnichannel Health Check comes in two flavours: We offer a ‘quick scan’ of your organization’s omnichannel strengths and weaknesses that provides valuable high-level insights, or a more comprehensive deep dive for a multi-perspective view on your omnichannel capabilities across sales, marketing, medical & technical teams – talk to us about which would be best for your needs.
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Omnichannel campaign formulation

Our strategic consulting services – fueled by the latest HCP & industry insights from our Navigator365™ research – can help you develop a dynamic and executable omnichannel customer engagement strategy that puts the customer at the centre of every interaction.

 

  • Behavioural shift journeys
  • Channel mix optimization
  • Customer journey mapping
  • Identifying success metrics
  • Handovers from global to local teams

Our interactive workshops bring our proprietary data to life and enable the co-creation of actionable strategies tailored to your brand's specific challenges and opportunities.

Our proven 6-step approach to omnichannel campaign formulation grows with your brand, ensuring relevance across markets.

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Strategic analytics

Organizations often struggle to measure omnichannel campaign impact due to uncertainties in choosing metrics, evaluating measurement methods, and applying insights from multiple channels.

 

We can help you streamline your measurement approach, by focusing on the metrics

 

  • Measurement & KPI feasibility analysis & implementation

  • Dashboard & report creation, synthesizing data from multiple channels

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Capability building & practical skill development

How can your organization and teams enhance their skills to better utilize existing assets and platforms, and amplify your campaigns’ impact?


  • Campaign Strategy & Tactic Skills: Discover strategies that match your vision and market needs. Get practical training in essential omnichannel tactics.

  • Omnitopia™ multiplayer game: Get the experience of planning and executing a real omnichannel campaign.

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Campaign formulation

“[Precision AQ] made it possible for us to build an omnichannel strategy that fits our maturity level, meaning we could implement it instantly.[Precision AQ's] pragmatic approach in combination with their end-to-end expertise makes it the perfect partner to bring omnichannel to life.”


Head of Omnichannel

Capability building

“Great mix of theory, exercises, group discussions, and real cases. In addition, the content focused on our business needs, such as how to measure success and how to ensure successful orchestration. The content covered in the course is relevant to our daily work and is very practical.”

Director Marketing Operations

Campaign analytics

“Thanks to [Precision AQ] we were able to move away from defining new KPIs and one-off reports for every campaign. We now have a continuous and consistent measurement approach that is translated into a dashboard which is being used by all brands throughout Europe.”


Head of Omnichannel

Book a 30-minute call with one of our omnichannel experts

Discover how our strategic consulting services can help accelerate your journey towards delivering an unparalleled omnichannel customer experience.

Get in contact to find out more about our other capabilities