WEBINAR

Biopharma in transition: AI, market access & customer engagement insights 

Explore key AI insights and trends from our 2024 Global Trends Report, featuring research from Navigator365™ and Maturometer™. During the webinar, our experts discuss AI adoption opportunities and challenges, and share what biopharma, HCPs, and Payers are doing in the omnichannel space.

Key takeaways:

• Biopharma sees AI's potential for omnichannel engagement but lacks consensus on deployment.
• HCPs see a role for AI in improving the relevance and accessibility of pharma-provided information but have concerns about accuracy, reliability, and security.
• Demand for digital engagement from HCPs exceeds supply, but HCP’s satisfaction with pharma’s current digital offerings remains below 50%.
• Well-structured data and insights (such as that from Navigator365) help identify most used and influential channels; AI will help analyse datapoints and capture trends.
• Declining industry digital expertise raises concerns for an AI-driven future.
• AI can enhance healthcare communications but needs better strategy and compliance.
• Payers are leveraging AI for operational support and decision-making but remain underserved in omnichannel strategies.